Do Art Collectors Prefer Original Artwork?

For over 50 years, I have been involved in the art collecting world, witnessing the diverse preferences of art collectors across the globe. A commonly held belief is that art collectors seek exclusively original pieces. However, in my extensive experience, this is not always the case. Art collectors are more focused on collecting based on themes rather than the 'originality' of the piece. Let's explore the nuances of what it means to be 'original' in the art world and the factors that truly drive collectors.

Understanding the Spectrum of Artwork

In the vast and diverse realm of art, there are typically three categories of artwork that collectors can encounter: copies, pastiches, and interpretations. Each of these has distinct characteristics that set them apart from traditional 'original' works.

Copies

A copy is an exact replication of an existing artwork in both its style and subject matter. It is identical in almost every detail, but it often lacks the cultural and historical significance that the original artist's work carries.

Pastiche

A pastiche is an artwork created in the style of another artist but with a different subject. While it captures the essence of the original style, the subject matter is distinct, making it a unique piece in its own right. Pastiche works are considered to be original in a sense, as they teach us about the chosen style and technique.

Interpretations

An interpretation is an artwork created using the same subject as another artist but in a different style. It can capture the same subject matter but through a completely original lens, demonstrating the artist's unique perspective and interpretation. Like pastiches, interpretations are not exact copies but offer a new take on the subject.

Which Art Should Collectors Seek?

Art collectors often have a variety of themes they are drawn to, such as a specific artist, style, region, or period in history. They are not necessarily seeking works that are unique in the sense of being 'original'. Instead, they value pieces that capture a unique perspective or theme that resonates with their interests.

For instance, an art collector passionate about the Impressionist era might seek out pastiches that embody the light and color of that period. Similarly, a collector interested in landscapes might prefer copies or interpretations that capture the essence of a particular region or season.

The Importance of Originality in Art

It is a common misconception that 'original' art must be entirely unique and have no precedent. In fact, for something to be recognized as art by a culture, it must have a connection to previously accepted works of art. If it is truly 'original' and has no connection to the past, it is unlikely to be accepted by the cultural community as art.

This does not mean that originality is unimportant. On the contrary, originality in art is celebrated for its unique perspective and the artist's innovative approach. However, it is the theme, style, and the emotional or cultural impact of the piece that often drives the purchasing decisions of art collectors.

Why Collectors Avoid Repetitive Themes

One of the most crucial factors that art collectors look for when purchasing a piece is its novelty. Collectors are less interested in rehashing tired subjects that have been done to death. They appreciate unique and innovative pieces that offer something new and thought-provoking.

Purchase decisions are often influenced by the current trends in the art market, but more importantly, they are driven by the personal and aesthetic preferences of the collector. An artwork that is strikingly original in theme, style, or execution is more likely to catch the eye and hold the interest of a collector.

Conclusion

In conclusion, while art collectors may not always seek 'original' works in the sense of being entirely unique, they are certainly drawn to pieces that capture a unique theme, style, or perspective. The 'originality' of an artwork is more about its ability to capture something new and innovative within the framework of an existing tradition or style.

Understanding the nuances of art and its significance in the collectors' world can help aspiring artists and art lovers better appreciate and support the incredible diversity of the art market.

Keywords: Art collectors, original art, interpretation, pastiche, copy