Why is Communication an Art: Exploring Its Creative and Adaptive Dimensions

Communication is often regarded as an art for several reasons, ranging from the necessity of creativity in its execution to its ability to foster emotional depth and connection.

Creativity in Communication

Effective communication requires creativity in the way ideas are expressed. Whether through language, visuals, or body language, the ability to convey messages in engaging and innovative ways mirrors artistic expression. Consider the nuances of language, where the choice of words, tone, and context can significantly impact how a message is received, akin to an artist using color and form to evoke emotions. This innovative and thoughtful approach is essential for successful communication.

Nuance and Emotion

Just as art evokes emotions and conveys complex ideas, communication can express subtlety and depth. The choice of words, tone, and context can significantly impact how a message is received, much like an artist uses color and form to convey emotions and ideas. For example, a well-crafted speech can elicit a range of emotions from its audience, similar to a masterful artwork that resonates with viewers on a deep level.

Interpretation and Connection

Communication is subject to interpretation, much like art. Different audiences may perceive the same message in varied ways, influenced by their backgrounds, experiences, and emotions. This variability adds a layer of complexity, similar to how art can be understood and appreciated differently by different viewers. Effective communication aims to connect individuals, fostering understanding and relationships, which mirrors the purpose of art in resonating with others and provoking thought or feeling.

Developing Communication Skills

Mastery of communication involves practice and refinement, just like honing artistic skills. Effective communicators continually develop their abilities, learning to adapt their style and approach to various situations and audiences. This consistent improvement ensures that communication remains effective and impactful, much like an artist who is continuously refining their craft.

Cultural Expression through Communication

Communication often reflects cultural contexts, just as art does. Language, gestures, and symbols are deeply rooted in cultural identities, making communication a powerful medium for expressing cultural narratives and values. This cultural expression enhances the effectiveness and impact of communication, allowing it to convey messages that resonate with a wide audience.

Artistry in All Forms of Communication

Communication, whether in the form of articulating a poem, writing a sonnet, or delivering a speech, has the potential to be considered an art form. Art, at its core, is an attempt to transfer something from one person’s mind to the minds of others. When communication successfully conveys the intended message, it can be called "good art" or "successful art."

Standards for Art in Communication

However, we usually think of "art" as conveying that "something" to a wider audience and/or conveying "something" that will be of value through the years. Thus, there are at least two standards for art in communication:

How completely and accurately does it communicate what’s in the artist’s mind to their audience? This standard applies to the clarity and effectiveness of the message. It is entirely possible for the intended "audience" to be limited to the speaker themselves, as when we clarify our ideas to ourselves. How much appeal or value does it have to a wider audience, either contemporary or future, or both? This standard considers the broader impact and lasting value of the message. Predictions about future appeal are subjective and can only be accurately determined in retrospect. Competence: This refers to the skill with which the artist uses their materials or resources. In the context of communication, "Eloquence" is the ability to make the communication pleasing to hear in and of itself, using vocal quality, especially apt word choices. The written communication of this essay itself can be considered an example of eloquence, reflecting its clear and engaging presentation.

Communication is an art because it combines creativity, emotional depth, interpretation, connection, skill, and cultural expression. These elements contribute to its effectiveness and impact, making it a valuable and powerful tool for conveying ideas and fostering understanding.