Why Should I Not Publish the Same Udemy Course on Skillshare

Publishing the same course on both Udemy and Skillshare can lead to several potential issues. To maximize your reach and revenue, it is crucial to understand the implications of such actions and consider customizing your courses for each platform.

Platform Policies and Content Ownership

Each platform has its own policies regarding content ownership and exclusivity. Udemy, for example, offers content ownership with the option to distribute your course on multiple platforms. However, Skillshare is known for its focus on exclusive content. Thus, publishing the same course on both platforms might violate Skillshare's terms and conditions, or you might need to agree to exclusive terms with each platform.

Branding and Audience Perception

Udemy and Skillshare have different audiences and brands. The same course might perform well on Udemy but not necessarily resonate with the Skillshare audience. A course that is well-received on Udemy might not engage the Skillshare community as effectively, leading to diminished enrollment and engagement.

Market Saturation and Perceived Value

Information overload is a real issue in the digital era. If the same course is available on multiple platforms, it can lead to market saturation, reducing the perceived value of your course. Students feel that they have plenty of similar options, making it harder for your course to stand out.

Revenue Sharing Models

Each platform has a different revenue-sharing model. If you publish the same course on both Udemy and Skillshare, you risk diluting your earnings potential. The revenue from each platform will be based on their respective models, and poor management of earnings could impact your overall income.

Course Updates and Maintenance

Keeping course content updated across multiple platforms can be a significant task. If you make changes or improvements to your course, you will need to ensure that it is updated on both platforms separately. This can be both time-consuming and resource-intensive, detracting from your ability to focus on other aspects of course creation and promotion.

SEO and Discoverability

Having the same course on multiple platforms can confuse search algorithms, affecting your course's discoverability. Unique content is more likely to perform better in search results. Skillshare, in particular, uses unique identifiers and SEO techniques to promote courses, making it easier for students to find relevant content.

User Experience and Student Loyalty

Students appreciate unique offerings on each platform. Providing exclusive content can enhance their experience, making them more loyal to your brand. Customizing your courses for each platform allows you to cater to specific needs and preferences, leading to a better user experience and higher engagement rates.

To maximize your reach and revenue, consider customizing your courses for each platform or creating unique content tailored to the specific audience of each site. By doing so, you can ensure that your courses are well-received by their respective communities and maintain a strong brand presence across both platforms.