Vintage Schwinn LeTour Bicycles: A Collector's Dream and a Seller's Dilemma

Introduction

I recently discovered a mint condition Schwinn LeTour that was likely built in the early 1970s. Surprisingly, it appears as good as new. While it may seem ordinary, this bicycle has the potential to draw significant interest from passionate collectors and enthusiasts. Given the ongoing demand for vintage bicycles in excellent condition, it could be a valuable addition to any collection.

Why There Would Be Interest

Vintage bicycles, particularly those in pristine condition, often catch the attention of collectors and cycling enthusiasts. The Schwinn brand has a strong following, and models such as the LeTour are highly appreciated for their classic design and superior craftsmanship. The Schwinn LeTour was historically popular, especially among those who valued a reliable, well-built bicycle.

Gauging Interest and Selling Your Bicycle

To effectively gauge interest and successfully sell your bike, it's important to take several steps:

Research the Value

The first step is to research the market value of similar Schwinn LeTour bicycles. Websites like eBay, Craigslist, and vintage bike forums can provide valuable insights. Analyze recent sales and prices to understand the current demand and evaluate whether your bicycle is worth investing in.

Document the Condition and Features

Thoroughly document the bicycle's condition, including any unique features and original parts. High-quality photographs are crucial for showcasing its condition. Highlight any special characteristics, such as original decals or unique color schemes, which can enhance the perceived value.

Utilize Online Marketplaces

List your bicycle on platforms such as eBay, Facebook Marketplace, or specialized cycling forums. Include detailed descriptions, specifications, and images to attract potential buyers. Detailed information will help potential buyers understand the bicycle's history and value.

Consider Local Bike Shops

Some local bike shops may buy vintage bikes or can help you connect with potential buyers. Approach bike shops in your area and let them know about your bicycle for sale. They may offer to purchase it or assist in finding a buyer.

Attend Bicycle Shows and Swap Meets

Participating in bicycle shows and swap meets can be an excellent way to showcase your bicycle to a broader audience. These events are often attended by collectors and enthusiasts who are looking for vintage bicycles.

Challenges and Observations

Not all vintage bicycles are created equal. While the LeTour is generally desired, many vintage bicycles can be challenging to sell. For instance, I once had a Peugeot one-owner bicycle that I considered a prized possession. Despite its unique status, the Peugeot did not receive the attention or value I hoped for.

Other models, such as the Schlondorff Continental and Schwinn Varsity, seem to be in even less demand. Japanese-built and Chicago-built Schwinn road bikes, except for the Paramount and Super Sport models, often struggle to find buyers willing to pay their true value. These bikes, while valuable, can be difficult to sell at a profit.

Recently, I sold four LeTour bikes after a full refurbishment and offering a free lifetime service plan. Despite these enhancements, each bike was sold at a loss. The buyers attempted to recoup their investment through quick flips online but found it challenging to do so.

Conclusion

Selling vintage bicycles requires patience, thorough preparation, and a good understanding of the market. While there is always a demand for high-quality vintage bicycles, it’s essential to recognize the current market trends and adjust your approach accordingly. With the right steps and market research, you can potentially turn your vintage Schwinn LeTour into a valuable asset.