How to Create a Unique Name for Your New Photography Studio

Choosing the right name for your new photography studio is an essential step in establishing your brand. A well-chosen name can set you apart from the competition and leave a lasting impression on clients. There are several strategies to follow in order to create a unique and memorable name for your photography studio.

Choosing a Name Based on Your Personal Brand

One common approach is to name your photography business after yourself. While Alexandra Watkins, the founder of Eat My Words, argues that this may not always be the best choice, naming your studio after yourself can make it more memorable and relatable to potential clients. In fact, using your name can create a personal connection and make your business stand out. For instance, "Your Name Photography" could be a unique and effective name if you are the sole photographer in your studio. After all, the name "Kleenex" and "Q-Tips" have become generic terms due to their strong identification with the products and services they represent.

Unique and Memorable Name Examples

LightHouse PhotoGraphics is one example of a distinctive name that you can still use, as it has long been retired. If you decide to use your name, consider names like Diva Ace Adorama, Foxy Flash, or Tommy Photo Thrill. These names not only have a creative edge but also a unique ring to them. You can incorporate your name or the name of a loved one into these studio names for added personal touch.

Choosing Names Based on Various Photography Niches

Depending on your niche, you might want to consider a name that reflects your specialized area of photography. Here are some suggestions for different photography niches:

Fashion Photography

For fashion photography, you might want to go for names that are elegant and stylish. Here are a few examples:

Diva Ace Adorama Foxy Flash Sunset Calls Studio

Remember to check the availability of these names before making your final decision.

Occasional Photography

If you focus on events such as birthdays, weddings, and family gatherings, you might want to use names that convey joy and fun. Examples include:

Keep Smiling with XYZ Lara Memorable Flash Innocent Movements with Linda Soulful Lixda Collections

Once again, make sure to check the availability of these names.

Outdoor Photography

For outdoor photography, consider nature-themed names that evoke the settings you capture. Here are some suggestions:

Sunset Calls Studio Open Sky Times Maria The Camera Explorer

Would-be photographers in the outdoor photography niche should also carefully check the availability of these names before registering them.

Why Register Under Doing Business As (DBA)

It is important to know that in many states, you must file for a Fictitious Business Name or DBA (Doing Business As) registration. This step serves as legal protection for your business name, ensuring that no one else can use it in your area. By following the DBA laws, you can secure your business name legally and protect your brand identity.

After selecting a suitable name, you can then work on building your personal brand, increasing your visibility, and gaining credibility within the photography community. By leveraging your brand and creating a unique name, you can attract potential clients and establish a strong reputation in your chosen niche.

Key Takeaways:

Name your photography studio after yourself for personal connection. Create a unique name that reflects your photography niche. Check the availability of your chosen name for legal protection. Become memorable and relatable through your brand and photography.