Wildlife Photography: Freelance or Corporate Contracts?

Wildlife photography is a fascinating field that captures the beauty and complexity of nature. However, the landscape for professional photographers has transformed significantly in recent years. Once a realm for staff photographers working for large corporates and well-respected magazines, the modern world of wildlife photography largely relies on freelance contracts and individual sales. This article explores the current reality of wildlife photography, from the availability of staff photographer positions to the prevalence of freelance work and the economics of magazine publishing.

The Shift Toward Freelance Work

Whereas the days of being hired as a full-time staff photographer by large companies or prestigious magazines like National Geographic are few and far between, the majority of photographers now engage in freelance work. These contracts or projects either involve individual photographers being hired for specific stories, or images are purchased through stock photography platforms or open calls.

Freelance photographers, given a list of required shots, can submit their work for possible acceptance. If an image is chosen, the payment for individual shots typically ranges from $100 to $400. For 2-page spreads or covers, the payment may increase to $300 to $600. These figures are in US dollars.

Getting Published: The Revenue Streams

In addition to collecting payments for images, some freelance photographers may also have the opportunity to write articles for magazines, which can generate additional income if accepted. The revenue from articles and images, however, is highly variable, depending on the magazine and the quality of the work.

The Economic Landscape of Wildlife Photography

Not all publications offer payment for published work. Smaller or local magazines may not pay at all, leaving photographers to focus on building their portfolios and reputation through unpaid work. This can be particularly challenging, as the term "shoot for credit" often refers to photographers contributing their images to magazines in hopes of getting their name out there. While this practice can help build exposure and a personal brand, it can also diminish the value of work for everyone involved.

As one photographer candidly noted, this practice can "hurt the industry and the livelihoods of photographers." Most photographers agree that shoot-for-credit work is not beneficial in the long term. It is important for the industry to recognize the intrinsic value of photography and work towards sustainable payment practices that benefit all stakeholders.

The Future of Wildlife Photography

The current landscape of wildlife photography is dynamic and ever-changing. As the demand for high-quality, engaging images continues to grow, photographers must adapt to the evolving market. This includes investing in professional skills, building strong networks, and leveraging social media platforms to reach broader audiences.

Ultimately, while the opportunities for staff photographer positions may be limited, the freelance market remains robust. By understanding the economic realities of wildlife photography, photographers can make informed decisions about their career paths and contribute to the growth and prosperity of the industry.

Conclusion

The world of wildlife photography has shifted significantly, but the passion and dedication of photographers remain unchanged. Whether through freelance contracts or corporate hiring, the future of wildlife photography holds many possibilities. By staying informed and adapting to the market, photographers can thrive in this exciting and rewarding field.