Using Standard License Photos: Applying Art Filters and Reselling

Introduction to Stock Photos and License Rights

In today's digital age, stock photos have become an integral part of creative projects, marketing campaigns, and even personal endeavors. However, it is essential to understand the nuances of the licensing agreements associated with these images to ensure compliance and avoid legal issues. In this article, we will delve into whether you can use standard license photos purchased from Shutterstock, apply art filters to them, print them on canvas, and resell them. Additionally, we will discuss the importance of understanding the terms of your license before proceeding with any modifications or resales.

Understanding the License Types

When you purchase a photo from Shutterstock, the terms of use are clearly defined in the license agreement. There are several types of licenses, each with different levels of rights and restrictions. Here are the most common types: Standard License: Typically includes non-exclusive rights for a specific project or purpose, such as use in marketing materials or website content. This does not allow for modifications or reselling the photo without explicit permission. Unlimited License: Provides the buyer with unlimited use of the image without restrictions, such as modifications, reselling, or commercial use. This is the most permissive type of license. It is crucial to understand the limitations and permissions granted by your license type to avoid any legal complications.

Applying Art Filters and Reselling - What the Fine Print Says

If you purchased a photo with a standard license from Shutterstock, you may be wondering if you can apply an art filter and then resell the modified image. Here’s what you need to know:

When you purchase a standard license, you are granted the right to use the photo in a certain way as specified in the terms and conditions. For example, a standard license might permit you to use the photo in a marketing campaign or on a personal website. However, it does not typically grant you the right to modify the photo extensively (such as applying complex art filters) and then resell it commercially.

Some Shutterstock licenses do allow for modifications, but this is highly dependent on the specific terms of your license. Always check the fine print and consult the terms of use for your purchased image to ensure you have the necessary permissions.

Legal Implications and Compliance

If you decide to apply an art filter to a standard license photo and resell it, there are several legal implications you need to consider: Copyright Infringement: Reselling a modified photo without obtaining the necessary rights can be considered copyright infringement. This can lead to legal consequences, including fines and damages. Misleading Marketing: If the modified photo is resold without proper disclosure, it could mislead potential buyers about the authenticity and originality of the photo. Loss of Beneficial Relationships: Shutterstock and other stock photo companies maintain relationships with many businesses and creators. Misusing their content could lead to loss of future benefits and opportunities.

Best Practices for Reselling Stock Photos

To avoid legal issues and ensure a positive outcome when reselling stock photos with modifications, follow these best practices: Thoroughly Read the License Terms: Always read and understand the terms and conditions of your license agreement before making any changes to a photo or reselling it. Contact Shutterstock for Permission: If you require additional permissions to modify or resell a photo, contact Shutterstock and obtain their explicit consent. Disclosure of Modifications: Clearly disclose any modifications made to the photo in your marketing and sales materials. Obtain Proper Licenses: Ensure you have all the necessary licenses and permissions for any modifications, copyright protections, and the right to resell the photo.

Conclusion

In summary, while you can purchase standard license photos from Shutterstock and apply digital art filters, reselling the modified image is typically not allowed without explicit permission. Understanding the terms of your license, contacting Shutterstock for permission, and fully disclosing any modifications can help you avoid legal complications and ensure that you maintain a positive relationship with the stock photo provider and potential customers. By adhering to these guidelines, you can effectively leverage stock photos for your creative and commercial projects.