The Best App to Sell Art: Insights from a Professional SEO Expert

When it comes to selling art, there is no one-size-fits-all solution. The best platforms for selling your creations depend on your visibility as an artist, your niche, and your audience. This article provides insights into the most effective apps and platforms for selling art, as shared by a professional SEO expert.

Popular E-commerce Platforms: eBay, Etsy, and Pinterest

While prominent e-commerce platforms like eBay, Etsy, and Pinterest can be powerful tools for artists, their effectiveness largely hinges on your fame as an artist. If you are a well-known artist, the platforms can offer significant opportunities for sales and exposure. However, if you are a lesser-known artist, you may need to explore alternative avenues such as garage sales or art fairs.

Building a Reputable Online Presence

To increase your chances of success, it is crucial to establish a reputable online presence for your art. Consider the following steps:

Create a Professional Website: Building your own website with a gallery showcasing high-quality photos of your artwork is essential. This allows you to control your brand and content, and it can serve as a central hub for your art. Establish a Reputable Gallery Presence: Participating in art fairs and galleries can help you gain exposure and credibility in the art community. This can be particularly beneficial if you have a unique or niche style. Utilize Instagram as a Marketing Tool: Instagram is a powerful platform for artists to showcase their work and connect with potential buyers. It can be an effective way to get noticed by galleries and other artists.

Leveraging Instagram for Success

Instagram has become a go-to platform for artists to gain exposure and connect with potential buyers. Here are some tips to maximize your presence:

Use High-Quality Images: Share well-shot images of your artworks, including details that showcase the quality and uniqueness of your pieces. Avoid taking random pictures of your work; make sure they are professional and highlight your best pieces. Engage with Your Audience: Interact with followers by asking for their opinions, responding to comments, and participating in art-related discussions. This helps build a community around your art and increases your brand's visibility. Keep it Professional: Avoid posting personal, cutie-pie animal family, or relationship pictures, as they can detract from your professional image. However, it is okay to include a few personal shots that show you as a human and provide behind-the-scenes glimpses of your workspace or studio. Show Your Process: Instead of posting endless updates on varnishing or first brush strokes, offer insights into your creative process, studio visits, and tips for framing and displaying your art. This can help build trust and establish you as a knowledgeable artist. Follow Art Influencers: Follow art influencers and professionals like Jennifer Higgins, who can provide inspiration and insights into the art world. This can help you learn from the best and improve your own online presence.

Conclusion

Selling art online requires a strategic approach, and the best platform for you will depend on your specific situation. While platforms like eBay, Etsy, and Pinterest can be effective, building a professional website and leveraging Instagram can provide additional opportunities for exposure and sales. By following the tips outlined in this article, you can increase your chances of success and establish a successful career as an artist.