The Art of Pitching an Original Show to Netflix

Pitching an original show to Netflix is a strategic and intricate process that requires a deep understanding of the platform's preferences, as well as a clear and captivating pitch. Below, we explore the key steps and elements to consider when producing and presenting your concept to Netflix, ensuring that your show stands out in a crowded and competitive market.

Develop Your Concept

Unique Idea: The foundation of a successful pitch lies in a fresh and innovative concept. Your show should offer something unique that sets it apart from existing content on Netflix and other streaming platforms. This uniqueness can be related to the genre, format, or the core story itself. Make sure your pitch is compelling and leaves a lasting impression.

Create a Pitch Package

Logline: A powerful logline is a concise one-sentence summary that captures the essence of your show. This should be memorable and give a clear idea of the story and tone. For example, 'A limited series that delves into the lives of famous artists, blending fact and fiction to explore the shadows and brilliance of creativity.'

Synopsis: Provide a brief overview of the plot, characters, and themes. This expands on the logline and gives a more detailed look into the story. For instance, 'Set in the 1920s, Genius Artists follows the lives of four renowned painters, each grappling with the pressures of fame, personal demons, and the search for true artistic expression.'

Character Bios: Outline key characters and their arcs. This helps the audience and stakeholders understand the motivations and development of the characters. For example, 'Martha Davies, a struggling artist with a troubled past, seeks validation and acceptance as her relationships with peers and critics evolve.'

Episode Guide: A season outline with potential episode descriptions offers a roadmap for the show. This is where you lay out the narrative structure and highlight pivotal moments that drive the story forward. For instance, 'Episode 1: Introduces Martha and her peers, setting the stage for the exploration of their inner demons and artistic aspirations.

Visuals: Include mood boards or visual references to convey the tone of the show. This can be anything from a collection of paintings to specific set designs. This visual element helps in making the pitch more tangible and engaging.

Research Netflix’s Needs

Understanding Netflix’s content preferences is crucial before you even start pitching. Familiarize yourself with their current catalog and the genres and themes that resonate with their audience. Additionally, identify shows similar to your concept and explain how yours uniquely complements or differentiates from the existing content.

Find the Right Contacts

Networking: Build connections within the industry. Attend pitch festivals, film markets, and networking events. These platforms offer opportunities to meet individuals who can advocate for your show within Netflix. Seek representation from agents or managers who have connections within the network.

Submission Guidelines: Before you reach out, make sure to check Netflix's official guidelines on pitching. These guidelines often include specific requirements and the best ways to approach the pitch.

Prepare for the Pitch

Practice Your Pitch: Prepare to present your concept clearly and passionately in a concise format, ideally within a 10-15 minute timeframe. Rehearse your presentation and anticipate questions about the show’s viability, target audience, and production approach.

Follow Up

Thank You Note: Send a thank-you note to the individuals you presented to after the pitch, expressing appreciation for their time and interest. This shows professionalism and respect for the process.

Stay Engaged: Be open to feedback and maintain communication. If you receive interest, continue to engage and refine your concept based on the input provided.

Additional Tips

Consider Representation: Working with a literary agent or manager can help navigate the pitching process and increase your chances of success. They can provide additional insights and support that might be hard to find on your own.

Be Flexible: The feedback you receive can be incredibly valuable. Be open to adapting your concept based on the input from Netflix, other stakeholders, or industry experts. Flexibility often leads to a stronger final product.

By thoroughly preparing and understanding the landscape of Netflix's content, you can increase your chances of successfully pitching your original show. Remember, the key to a successful pitch lies in clarity, creativity, and the ability to connect with your audience.