Strategies for Generating Creative Design Ideas: From Basic Shapes to Exaggeration

As a designer, the ability to generate good design ideas is crucial. This process often involves playing with basic elements such as shapes, colors, and text. In my experience, observing the world around me and experimenting with different materials can lead to interesting design explorations. For example, when I see a color or shape that catches my eye during a walk, I bring it home and see how I can use it creatively. Without preconceived goals, the focus is simply on the process of creation.

Designing as a Form of Practice

Just as athletes practice every day to master their skills, designers should continually experiment and engage in hands-on activities. Basic design tasks, like creating a poster, sign, or box, can teach valuable lessons about what works and what doesn't. These activities serve as the foundation for developing a stronger design skill set. The goal is to build a portfolio of projects to enhance technical and creative abilities.

Reading and Research

Reading books and researching design can provide valuable insights and inspiration. Books like The Secret Lives of Color by Kassia St. Clair and exploring websites like Actual Source can help designers understand different design techniques and methodologies used by experts. By understanding the 'why' behind certain designs, you can incorporate these elements into your own work.

Putting Yourself in the User's Shoes

If you are designing for a specific user or consumer, try to think about the experience from their perspective. This can lead to more relevant and effective designs. Additionally, imagining how a famous person or historical figure would approach the design challenge can provide unique insights and ideas. For example, how would Leonardo da Vinci tackle a design problem?

Exaggeration as a Creative Tool

Another effective technique is to exaggerate a design element to the extreme. Thinking about size, shape, and other elements in a exaggerated way can lead to innovative and playful solutions. Incorporating humor and satire in brainstorming sessions can also open the floodgates for new ideas. While the initial ideas might seem silly, refining them can lead to breakthroughs.

Identifying the Most Prominent Element

When generating ideas, it's important to focus on the most prominent element in the design. Convincing yourself that you need an 'excellent idea' rather than a 'good design idea' can help overcome creative blocks. Channelling your bravado and challenging yourself to think big can lead to more daring and impactful designs. There is no shame in starting with an exaggerated idea, as it offers a safe way to explore new territory.

Talent, Knowledge, and Skills

While certain tricks and techniques can be useful, ultimately, good design ideas stem from talent, knowledge, and skills. Continuously honing your abilities and experimenting with new techniques will lead to better designs. Developing a robust portfolio and constantly seeking new challenges can push your creativity to new heights.

The Importance of Experimentation

Regardless of the tools or tricks you use, the key to successful design is experimentation. Whether standing on your head or engaging in random movements, the act of creating and playing with different ideas is essential. Embrace the process and expect to surprise and challenge yourself.