Strategies for Artists Using Multiple Instagram Accounts to Boost Engagement

Artists often find that separating their different styles of work into separate Instagram accounts can be a highly beneficial strategy. This approach allows artists to target specific audiences, maintain clear brand identities, and efficiently manage content, all while maximizing engagement and maintaining professionalism. Here are some key reasons why this method can be advantageous, along with practical advice for artists.

Targeted Audience

One of the primary advantages of having separate accounts for different styles is the ability to target a specific audience. Different artistic styles can appeal to distinct groups of people. By keeping the content tailored to the interests of the followers who are already interested in a particular style, artists can foster more engaged and relevant interactions. For example, an artist who primarily creates art using bananas (hereafter referred to as the Banana Guy) can maintain a strong following who is specifically interested in his banana-themed works.

Brand Identity

Each style of work can have its own distinct brand identity. Separate accounts allow artists to develop unique aesthetics, themes, and messages that resonate specifically with each targeted audience. This distinctly allows the Banana Guy to maintain a clear and consistent identity for his banana-themed art, which is different from, say, a pop surrealism style.

Content Organization

Having separate accounts also helps in organizing content, making it easier for followers to find and enjoy the specific type of work they are interested in. This can prevent the spread of unrelated posts and help followers stay engaged with the content they love. For instance, the Banana Guy can ensure that his followers continue to find his banana-themed art without overwhelming them with posts from a different style.

Additionally, separate accounts can be more easily managed by the artist, allowing them to focus on the style with which they have the most experience and success. This targeted approach can also improve the overall quality and consistency of the content posted.

Algorithm Benefits

Instagram's algorithm tends to favor accounts with higher engagement rates. By focusing on a specific style, artists can increase the chances of engagement from followers who are truly interested in that style of work. This can lead to more organic growth and a more loyal following. For example, the Banana Guy might see higher engagement levels with his existing followers when he posts banana-themed art, compared to trying to attract new followers who might not have the same interest.

Professionalism

Separate accounts can also enhance an artist's overall professionalism. By maintaining a clear distinction between different artistic roles or genres, artists can present themselves in a more organized and focused manner. This can be particularly beneficial for artists who are trying to grow or pivot their artistic practice.

However, managing multiple accounts can also be time-consuming and may dilute an artist's brand if not done thoughtfully. It is crucial for artists to ensure that their brand identities remain consistent across all accounts, while still offering a unique experience for each style.

Smooth Transition and Engagement Levels

When transitioning from one style to another, it is important to ensure a smooth experience for followers. For example, the Banana Guy, if he were to venture into pop surrealism, would need to carefully manage this transition. Assuming that his followers would appreciate this new style simply because they are interested in his banana-themed work could be a risky move. A smooth transition can help maintain engagement levels and prevent the dilution of his brand. Observing the engagement levels after making such a change can provide valuable insights into how well the transition is being received.

According to Warren Carlylen, an Instagram Growth Strategist, it's essential to watch engagement levels closely and ensure that the contrast in content does not polarize the audience. A gradual and thoughtful approach is key to maintaining a loyal and engaged following.