Should a Company with Limited Top Keyword Chances Refrain from Competing?

In the digital landscape, specific keywords can make or break your online visibility. Companies often face the dilemma of whether they should completely avoid trying to rank for difficult-to-achieve top keywords. The answer to this question is emphatically No. Instead, they should turn their attention towards long tail keywords that can effectively bring in targeted leads and sales.

Why Not Avoiding Top Keywords is the Better Choice

Firstly, avoiding top keywords may limit your potential reach. While it may seem easier and more straightforward to focus on long tail keywords like “SEO agency in Ahmedabad India”, “Social media company in Gujarat”, or “Digital Marketing Company India”, trying to rank for top keywords can still be beneficial. These keywords, though competitive, carry the potential to attract high-value traffic that is more likely to convert into leads or purchases.

Furthermore, long tail keywords are not just a fallback strategy. By strategically inserting your desired top keywords within your long tail keywords, you are effectively targeting a broader keyword spectrum. For instance, a company that specializes in wedding photography can utilize both the top keyword “wedding photography” and the long tail keyword “affordable wedding photography services in Delhi”.

Tapping into a Niche Audience

Another compelling reason to not entirely avoid top keywords is the opportunity to tap into a niche audience who are specifically searching for your product or service. These audiences are often more targeted and highly engaged. They are more likely to convert into loyal customers, as they are in a specific stage of the buyer's journey.

For example, a company selling “wedding gowns for a particular style” or “traditional wear for weddings” can create content around these long tail keywords. While the top keyword “wedding gowns” might seem more appealing, focusing on more specific terms like “high-quality traditional wedding gowns in Bengaluru” can attract a targeted audience who is more likely to make a purchase.

Similarly, a baby stroller company can target long tail keywords such as “eco-friendly baby strollers in Mumbai” or “baby strollers with easy-to-clean designs in Pune”. While the top keyword “baby strollers” might be competitive, these long tail keywords can help in reaching a highly engaged audience who is specifically looking for a product that meets their needs.

Targeting the Right Keywords for Better Results

Not all products are universally needed by every individual. However, at some point in time, people will need them. For instance, a “traditional wear designer” in Ahmedabad or a “wedding gown designer” in Mumbai can optimize their SEO around specific long tail keywords that are relevant to their target audience. For example, they can target “custom-made traditional wear for weddings in Ahmedabad” or “handcrafted wedding gowns for brides in Mumbai”.

Similarly, a digital marketing agency can optimize for more specific long tail keywords such as “digital marketing services for e-commerce businesses in Mumbai” or “social media marketing strategies for small businesses in Ahmedabad”. While the top keyword “digital marketing services” might be highly competitive, these long tail keywords can attract a highly engaged and targeted audience who is more likely to need these specific services.

Conclusion

In summary, while it might be tempting to avoid top keywords, doing so can limit your potential reach and restrict your ability to target specific, highly engaged audiences. By focusing on long tail keywords and strategically incorporating top keywords, companies can effectively attract the right traffic and convert it into leads or sales. Embracing a multi-faceted SEO approach that includes both top and long tail keywords is the key to successful online visibility and growth.