Making Money as an Artist Through Print-on-Demand Websites: A Strategic Guide

Artists have a variety of ways to monetize their creations, and one of the most popular methods today involves utilizing print-on-demand (POD) websites such as Contrado and Society6. These platforms offer a wide range of products, from t-shirts to phone cases, allowing artists to showcase their designs and earn a percentage of each sale. However, turning this potential into actual earnings requires more than just uploading designs; it demands a strategic approach and consistent effort.

Can Artists Make Money Using POD Websites?

Yes, artists can definitely make money using platforms like Contrado and Society6. These websites provide a marketplace where artists can sell their designs across various products, and they typically earn a commission on each sale. However, the amount of money an artist can make varies based on the quality of their work, the popularity of their niche, and their marketing efforts.

Artist Success on Print-on-Demand Platforms

While it is possible to earn money from these platforms, it requires a significant amount of effort and dedication. Success is not achieved overnight, and it's far from a passive income stream. Artists who rely solely on uploading works and waiting for sales to happen are likely to face a long wait. POD platforms do not do extensive marketing for artists, and it's crucial to ensure that your content aligns with their algorithms to appear in search results.

Strategies for Generating Sales on Print-on-Demand Platforms

To generate sales on POD platforms, artists should focus on several key strategies:

1. Create High-Quality Art

Quality is the cornerstone of success on POD platforms. The designs must be unique and visually appealing to stand out in a crowded market. Quantity is less important than consistency. It's better to upload one to two designs at a time, 2-3 times a week, to maintain a steady flow of content and appear as a serious artist. This pace is easier to maintain long-term. In my own experience, I earned my first sale on Society6 within two months, even with only 30-40 designs in my shop.

2. Active Marketing and Promotion

POD platforms are meant to foster growth by bringing in new customers. Therefore, actively promoting your art is essential. Use your own mockups and create composites or, better yet, purchase a few of your products and take real-life photos of them in use. Position yourself as an artist rather than a t-shirt seller by highlighting your artistic process and what inspires you.

3. Trends, Consistency, and Color Variations

Staying attuned to current trends is crucial for artists. You should explore color variations of your designs, as different customers may have distinct preferences. Creating new color variations in Photoshop takes minimal time and can be uploaded gradually to maintain your uploading pace. This strategy also helps you appeal to a broader audience.

4. Utilize Multiple Platforms

Do not rely on a single platform for all your sales. Upload your art on several platforms that retain your rights and do not require exclusivity over your work. This broader presence increases your sales potential and allows you to tap into different target audiences. Some designs might sell well on Redbubble but not on Society6, demonstrating the importance of diversification.

By implementing these strategies, artists can maximize their earnings and build a successful career in the print-on-demand market. Consistency, quality, and a strategic approach will ultimately lead to greater success.