How to Track Your Customers and Sales on Redbubble and Teespring

If you are an artist looking to sell designs on popular print-on-demand (PoD) platforms like Redbubble and Teespring, understanding your customer base and sales performance is crucial. Both platforms provide robust tools to help you track and analyze your sales and customers. This guide will walk you through the process of gaining insights into your sales and customers, specifically on Redbubble and Teespring.

Tracking Your Sales and Customers on Redbubble

Redbubble offers an intuitive dashboard that provides comprehensive insights into your sales and customers. To start, log in to your Redbubble account and navigate to the dashboard section. Here, you will find numerous useful features to help you manage and understand your sales data:

Order History: This section lists all the orders you have received, including details such as order ID, payment status, date, and the product purchased. This information is invaluable for tracking individual sales and troubleshooting any issues that may arise. Sales Reports: Redbubble also provides detailed sales reports that break down your earnings by month, product type, and even individual designs. These reports help you identify which designs are performing the best and which ones need attention. Analytics Tab: The analytics tab provides a deeper dive into customer behavior. You can view information on total earnings, the number of customers, and the most popular countries where your designs are purchased. This data helps you understand your customer demographics more effectively.

Tracking Your Sales and Customers on Teespring

Teespring also offers a feature-rich dashboard that allows you to track your sales and understand your customers:

Order History: Similar to Redbubble, Teespring’s order history tab provides a comprehensive list of all orders, including product details, payment status, and date of purchase. This is a great tool for both individual sales tracking and troubleshooting. Sales Analytics: Teespring’s sales analytics tab offers insights into your overall sales performance, including breakdowns by date, product category, and individual designs. These insights can help you make data-driven decisions about which designs to focus on and how to improve your market presence. Customer Demographics: Utilize Teespring’s customer demographics section to gain deeper insights into your customer base. This tab provides information about the age, location, and gender of your customers, helping you understand your target audience better.

The Limitations of PoD Platforms

It's important to note that not all PoD platforms provide the same level of customer insight as Redbubble and Teespring. While Redbubble offers detailed tracking and analytics, not all similar platforms do. This is because the platforms typically act as intermediaries between you, the artist, and the end consumer. They handle the production, shipping, and even customer service, with your role being mainly to create and promote your art.

Understanding PoD Licensing

When you work with PoD platforms, you are essentially licensing your artwork to the platform. This means they have the authority to print your designs on a variety of products and manage the sales and logistics. In exchange, you earn a royalty on each sale of your design.

How PoD Platforms Benefit Your Art

Through PoD platforms, you can reach a wider audience and potentially earn royalties on sales that you might not have been able to achieve on your own. These platforms handle the complex aspects of manufacturing and distribution, allowing you to focus on creating more art and promoting your work.

Conclusion

Whether you're using Redbubble, Teespring, or another PoD platform, understanding your sales and customer base is key to optimizing your art and reaching more people. Both Redbubble and Teespring provide valuable tools for tracking and analyzing your sales performance. While other PoD platforms may have limitations, leveraging the insights provided by these platforms can significantly enhance your art sales and business growth.

By staying informed and engaging with your customers, you can continue to create and share your art with a global audience. Whether it's through detailed sales reports or insights into customer demographics, these tools can help you make informed decisions and reach new heights in your art career.