How to Share Long-Form Video Content on LinkedIn

If you're an entrepreneur, marketer, or professional looking to expand your brand's reach on LinkedIn, you might be interested in sharing long-form video content beyond the 10-minute limit. Unfortunately, LinkedIn currently sets the maximum video upload size to 10 minutes. However, there are several strategies and tools available to help you effectively showcase your valuable content while working within these limitations.

The Current Limitations: Understanding LinkedIn's Video Policy

One of the first things to understand is that LinkedIn limits video to a maximum of 10 minutes. This policy is in place to ensure a smooth viewing experience for its users while managing server resources efficiently. Given the 10-minute constraint, it's essential to know how to leverage this format to your advantage, even when striving for longer-form content.

Breaking Down 1 Hour of Video Content

A 1-hour video might seem like a daunting task given LinkedIn's 10-minute limit. However, if you break your content into 6 smaller segments, you can still create a comprehensive, engaging narrative that effectively communicates your message. Each segment should be around 10 minutes, ensuring that the content remains digestible and focused for your audience.

Creating High-Quality 10-Minute Clips

When breaking down your 1-hour video, focus on creating high-quality 10-minute clips that capture the essence of your main points. Here are some tips to help you achieve this:

Identify Key Segments: Determine the main sections of your video and break them into logical, coherent parts. Each segment should cover one key idea or point. Optimize Content: Make sure each 10-minute clip addresses a specific aspect of your subject matter, providing clear value to your viewers. Engage the Audience: Use engaging visuals, music, and narration to keep your viewers interested. Consider the tone and style that resonates with your audience. Consistent Branding: Ensure that each segment is branded consistently to maintain a cohesive look and feel across all clips.

SEO Best Practices for LinkedIn Video Content

While you can't post a full 1-hour video, you can still optimize each 10-minute segment for search engines. Here are some SEO strategies to enhance your video's visibility and engagement:

Use Descriptive Titles and Tags

Create clear, concise, and descriptive titles for each video segment. Ensure that these titles include relevant keywords and key phrases that accurately represent the content of the video. Additionally, use tags to help users find your videos easily.

Write Engaging Descriptions

Include a detailed description for each video segment. Make sure to incorporate your main keywords and include a call-to-action (CTA) to encourage viewers to engage with your content or visit your profile for more information.

Embed Multimedia Elements

Enhance your videos with multimedia elements such as images, infographics, and text overlays. These elements can help convey your message more effectively and keep viewers engaged throughout the video.

Engaging with Your Audience Through Multiple Clips

Once you've created your 10-minute clips, it's time to engage your audience effectively. Here are some strategies to keep your viewers interested and to encourage them to explore more of your content:

Tease the Next Segment

At the end of each video segment, include a teaser that hints at what's coming next. This can be a question, a partial reveal, or a call to action to continue watching the next segment. For example, you might say, "Did you spot the $10,000 mistake in the first 10 minutes? Watch the next segment to find out!"

Use Storytelling Techniques

Structure your content in a way that tells a cohesive story across all segments. This can help maintain your viewers' interest as they watch each 10-minute clip and see how each segment contributes to the overall narrative.

Encourage Comments and Interaction

Regularly ask for feedback and encourage your viewers to comment on your videos. This not only helps you understand your audience better but also increases interaction and engagement on your profile.

Final Thoughts

While LinkedIn's 10-minute video limit can seem restrictive, there are plenty of ways to overcome this challenge and create meaningful long-form content. By breaking your content into shorter segments, optimizing each one for SEO and engagement, and effectively engaging your audience, you can still share valuable, informative, and engaging content on the platform. Remember that consistency is key, and maintaining a strong, compelling brand image across all of your videos will help ensure that your content resonates with a wide audience.