Challenges Facing Professional Artists Today: Marketing and Gallery Hurdles

Artists today are faced with an array of challenges that affect their ability to thrive and create. The recent closure of numerous galleries has left many artists grappling with a significant loss of sales outlets. This article delves into the difficulties artists face, particularly in the context of limited gallery space and the importance of effective marketing strategies.

The Impact of Gallery Closures

One of the most pressing issues for many professional artists is the loss of gallery spaces where their work can be exhibited and sold. The closure of major and minor galleries has created a void for artists who depend on local sales to sustain their livelihoods. In my case, the closure of galleries within reach left no outlet for sales, causing a ripple effect on other aspects of my artistic work.

Without the ability to sell produced artworks, travel expenses for new subjects disappeared, as did supplies and the means to engage with potential clients. The stockpiling of artworks in hopes of future sales has provided a temporary solution, but the lack of a fully open market remains a concern. This situation is not unique to my experience; many artists face similar challenges.

The Dilemma of Promotional Barriers

While many artists focus on creating outstanding works, the promotional aspects of their craft often fall short. This dichotomy creates a dilemma for artists, as success in marketing is crucial for visibility and sales. Conversely, some artists are great promoters but fall short in the quality of their artwork. This balance is essential for long-term success.

For many artists, especially those who have lost gallery spaces, the shift towards online sales and self-promotion has become necessary. However, the limitations of online platforms, such as the in-person viewing experience, challenge artists who primarily create three-dimensional work. The need for physical viewing of artworks highlights the importance of both physical and digital marketing strategies.

Marketing Strategies and Website Development

Marketing oneself and one's work is a significant challenge, consuming 50% of an artist's time according to anecdotal evidence from artists like myself. Effective marketing strategies include building a strong website, utilizing social media platforms like Facebook and Instagram, and continually updating and promoting the work.

This year, I invested in upgrading my website to make it more modern and user-friendly, although improvements are still needed. Learning more about digital marketing platforms is also a priority. Online courses such as Step by Step have been instrumental in gaining new insights and skills. While there are always challenges like pricing and authenticity issues, finding ways to streamline marketing efforts and reduce wasted time is crucial for creating more art.

Despite these challenges, there is hope. Art sales are starting to pick up, and personal losses, such as the recent passing of my mother, have been turning into positive experiences. Building a robust online presence is essential, and with continued effort and development, the future of art remains bright.

Conclusion

The challenges facing professional artists today are multifaceted but addressable. By leveraging digital marketing strategies and developing a strong online presence, artists can navigate the current landscape. The continuation of these efforts is key to overcoming the hurdles posed by gallery closures and the need for effective marketing.